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WELCOME TO ARDENT ANGLING 

UK Main Distributor for Ardent Tackle LLC, one of the world's leading manufacturers of freshwater fishing tackle. 

Ardent is an American-owned company that designs all its products in the USA and then gets them manufactured overseas to deliver the highest performance at the lowest consumer cost. 
 
Every tackle item we produce is the result of professional angling input with the objective of ultimate performance at the lowest possible consumer price. 
 
If you would like to learn more about Ardent tackle and how to get the most out of it, please take a look at our video library... 

COMPLETE PEACE OF MIND 

Ardent reels are backed with a 3 year warranty, which is 2 years longer than any competitor. Any reel returned to us for service under the Ardent warranty will be repaired and the reel will be professionally cleaned and lubricated, upgraded with any new components, performance tested, and returned to the owner at Ardent's expense within 10 business days of receipt. Repairs for equipment that is out of warranty are available for a minimal charge based on the repair required and the cost of return shipping. 
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